And I know that kids are smart, but I also know they have a lot of things competing for their attention, so I had no idea that this would catch on the way it did. I thought maybe two or three people would notice some of these secrets, because it was on a kid's channel. None of us predicted how well it would be received. I think the way Disney looked at it was, as long as the show was still entertaining for general audiences, then I earned my dessert to put in the extra strange elements. All those little hidden elements would be things that I would sort of add into the series late at night, like I would stay up at 3:00 AM just to try to see if I could stick something in there for fun. I pitched the show as a funny and exciting character comedy with some action and some adventure. When it came to the hidden codes and the secret messages, that was never really a priority in the conversations with the channel. I came to the Disney channel at a time where they were really looking to reinvent their brand and to build a new roster of animated shows with fresh new voices. What was the response from Disney when you pitched adding cryptograms at the end of each episode, or Easter eggs that wouldn't pay off until months later?
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